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OUR STORY

THE BRAND

The passion of simplicity in day-to-day wear.

Coup De Coeur was founded in 2015 with a goal of making a meaningful difference in people's lives by simplifying and streamlining everyday wear choices.

 

The need for fewer distractions and greater focus. Everyday wear choices should be made simpler. Simple to obtain and replace. We began by making watches that are designed to be worn every day.

 

Since then, we've been working to develop products that complement and enhance, rather than overwhelm, your individuality.

The idea behind Coup De Coeur is simple: the passion of simplicity in day-to-day wear.

Coup De Coeur, our French expression for "love at first sight".

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